NEW SEASON REVEALS BEST APPLE COLOUR THIS CENTURY, SAY BRITISH GROWERS

  • The UK harvest has arrived with over 50 varieties of Great British apples to choose from
  • Most colourful crop this century following particularly warm days and cold nights in late August and early September

The Great British apple season is here with this year’s harvest now on shelf in the nation’s shops.

Following the ideal blend of warm days and cold nights, British growers claim their apples are the most colourful this century.

“The trigger for a delicious, ripe apple with great colour is the warm days and cool nights that we have had in August and September. It’s a difference of at least 10 degrees between day and night that delivers the vibrant colours that growers hope for and that consumers love,” said Ali Capper, Chief Executive of trade body British Apples & Pears. “The prolonged spells of sunshine coupled with rain throughout the growing season – our wonderful maritime climate – also helped the apples to grow slowly and develop their full flavour potential, meaning they taste better than apples from anywhere else in the world.”

There are so many new British varieties available to buy in the British apple packs in supermarkets as well as more universally known varieties such as Gala, Jazz, Cox, and Braeburn.

Capper continues: “Shopper demand for British produce is rising and we’re now meeting the demand for British apples year-round, not just at the start of the season. Our growers are constantly investing in new orchards and new varieties like Magic Star, Red Prince and Junami, to put the best tasting British apples on supermarket shelves 365 days a year.”

Capper adds: “Shoppers not only want British produce, they’re making healthy eating a priority too. Health is high on the agenda like never before and research shows that apples can play a positive role in maintaining gut health and helping to combat diseases such as heart disease and diabetes[1]. At well under 100 calories, there are plenty of reasons to snack on an apple a day. Swap your “snack in a packet” for a fresh, crisp healthy apple every day – it’s more delicious, a source of fibre and saves calories too! With the average snack racking up 183 calories, a simple swap to a British apple, at just 77 calories, could save up to 106 calories each time someone snacks.”

[1] Health Research Review, Professor Tom Sanders – http://britishapplesandpears.co.uk/health-nutrition/apples-health-nutrition/